Promising brand will be considered from family income and expenditure survey in Jan.

Family income and expenditure survey in Jan is disclosed on Mar 9.
Consider promising brand from the content of family income 
and expenditure survey.

Budget consumption of Japan is long-term fall trend.

Also in decrease of worker's household's ratio, budget consumption of Japan 

is exist long-term fall trend.

In yearly base, 2011 are the latest bottom in here. 

When it's judged by the degree of month, it's increased continuously for 9 months.

When it's judged by the degree of month, the monthly average is 12 pieces of increase for 10 months successively, but forcefulness is not. Recently, 2012, even tax increase of 8 % of 5%-> of a consumption tax in 2014 was increase as the bottom..

Insurance medical treatment is strong in living expenditure level index.

Insurance medical treatment is the rise basis by the living expenditure level index which made 2015 100.
By the main lists of articles which contributed to the year-on-year comparison for the same month substantial fluctuation rate of the consumption expenditure
It seems to have been big by equipment repair and maintenance 44.5% (contribution 0.69).
The repairing expenses of the house seem to pile up at Daisetsu. 

Promising brand

There is no promising stock from household expenditure survey in January.