Consider promising brand from the content of family income
and expenditure survey.
Budget consumption of Japan is long-term fall trend.
Also in decrease of worker's household's ratio, budget consumption of Japan
is exist long-term fall trend.
In yearly base, 2011 are the latest bottom in here.
When it sees with the degree of month, it is continuous increase for two months.
When it sees with the degree of month, it is increase for two consecutive months,
but there is no forcibleness.
These days, 2012 were used as bottom and even 5%-> 8% of increase in goods and service tax in 2014 was increase.
In index of standard living expenditures, clothing and footwear are weak.
In index of standard living expenditures which set 2015 to 100,
clothing and footwear are very weak.
Insurance medical treatment and dwelling are firm in comparison.
Promising brand
Promising brand serves as RIZAP group (2928) firm in comparison.
Since it is growth stock, it becomes brand to buy cheap place and carry out long-term holdings to by actual part, little by little.